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Why do you advertise a company that claims fair trade? Don't you know there is no such thing? I live in Guatemala- the coffee workers are treated like the little boy making the shoes in that video. Do not support big chains.....Fair trade is NOT really fair at all...it just makes people think they are helping. You can help by buying from your LOCAL coffee shops, and not supporting big chains like Starbucks- and doing free advertisement for them on your site!

Criticism of the labeling has not been taken. Transnational corporations such as Proctor and Gamble (Folger’s) and Starbuck’s now sell Fair Trade coffee, using their monopsony power. Customers can go to a McDonald’s in New England can also purchase a cup, and Wal-Mart – stalwarts for the anti-justice movement. Fair Trade activists are now mumbling, “Where is my better world?” Where is the dream of a growing system of economic morality that benefits all involved and benefits justice as an ideal? If Wal-Mart can sell Fair Trade and fair-wash itself and green-wash itself behind Fair Trade coffee and green energy (purely an economic decision), where is their justice while they refuse to pay their workers living wages and put local business owners out of work? Do we really want charity from the corporate mafia? Some smaller sellers of Fair Trade coffee, who are mission-based, would like TransfairUSA to come up with a tiered labeling system so as to show that these small business owners aren’t making a token effort, and are truly committed to Fair Trade (something like a black label for Folger’s fair-washing itself, and gold for the companies like those under Cooperative Coffees that have gone 100%).

Another criticism is that the per-pound price for Fair Trade coffee is that of the 1990 International Coffee Organization price, which is only moderately above the cost of production. A farmer only actually makes $0.20-$0.30 per pound of coffee. So while consumers are able to go about their lives with their vacations and sometimes extreme luxuries, the producing families aren’t sharing in the possibility for that same life, should they desire it.

get it? Not fair. Do Not go to Starbucks. Support your smalller Local businesses-
Think one cup doesn't matter? It does. Make the cahange, and start with you.

http://www.globalvillage2006.org/en/find_out_about/un_fair_trade/what_s_...

people believe that Fairtrade brands work directly with the people who grow crops and raw materials, which is usually not the case. To become Fairtrade-certified, a brand simply has to pay a fair and stable price for crops. The amount should cover the cost of production, as well as a bit extra to fund community projects -- all of it stable so that growers know what income they can expect. BUT THEY DO NOT!
geez.